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COMPANY

News

Former Asia Miles CEO to lead loyalty ecosystem growth and expand partner opportunities.

Ascenda Appoints Paul Smitton as President of International Partnerships

Melissa will lead Ascenda’s global marketing strategy, drive performance and merchant marketing innovation, and further strengthen the company’s position as the leading rewards infrastructure provider for banks, fintechs, and major merchants worldwide.

Ascenda Welcomes Melissa Basu Gordon as SVP, Global Head of Marketing and Customer Engagement

Wilken will lead the company’s loyalty ecosystem strategy to expand its customer engagement solutions and rewards propositions to drive growth for financial institutions and merchants worldwide.

Ascenda Appoints Industry Trailblazer Jan Wilken as Chief Product Officer

Partnership combines Galileo’s technology platform and Ascenda’s loyalty expertise to simplify and power card loyalty programs.

Ascenda and Galileo Financial Technologies Collaborate to Elevate Card Loyalty Programs

With decades of first-hand experience, the Ascenda team of strategists is your personal loyalty think tank. From bank-wide rewards schemes to frequent flyer spin-offs and greenfield coalitions, we turn our global expertise into concrete plans for your successful program launch.

Developing a new loyalty program is a unique skill. An expert craft honed by those who have worked on countless program launches close up, and carefully tracked the results. Partnering with Ascenda means drawing insights from the wins and failures of loyalty programs globally.

End-to-end loyalty program development and launch

STRATEGY

New Program Launch

We ensure you’re delivering the right selection of sought-after rewards. Balancing aspirational items with everyday treats that keep lower-spending customers engaged and within reach of redemption.

Our programs are built for the long run, leveraging purchasing economies of scale and dynamic redemption pricing to combine exceptional member value with a healthy balance sheet.

We manage each program launch with a focus on simple and efficient execution for your teams, minimizing complexity to ensure you are well set up to evolve and grow in the long run.

Key Services

Even the most inspiring reward can turn into a moment of customer frustration if its delivery is fraught with hassle and friction. We ensure you launch propositions that deliver real-life value, not just promises, and leave customers smiling. 

The data your program captures is one of its most important assets. Ascenda’s program design approach is data-centric from the ground up, ensuring that insights are readily available to unlock the next level of program profitability.