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Recent News

COMPANY

News

Former Asia Miles CEO to lead loyalty ecosystem growth and expand partner opportunities.

Ascenda Appoints Paul Smitton as President of International Partnerships

Melissa will lead Ascenda’s global marketing strategy, drive performance and merchant marketing innovation, and further strengthen the company’s position as the leading rewards infrastructure provider for banks, fintechs, and major merchants worldwide.

Ascenda Welcomes Melissa Basu Gordon as SVP, Global Head of Marketing and Customer Engagement

Wilken will lead the company’s loyalty ecosystem strategy to expand its customer engagement solutions and rewards propositions to drive growth for financial institutions and merchants worldwide.

Ascenda Appoints Industry Trailblazer Jan Wilken as Chief Product Officer

Partnership combines Galileo’s technology platform and Ascenda’s loyalty expertise to simplify and power card loyalty programs.

Ascenda and Galileo Financial Technologies Collaborate to Elevate Card Loyalty Programs

Whether you are issuing points or qualifying customers for benefit tiers, we believe you should be able to recognize the entire banking relationship. With advanced rewards constructs across all bank products, from card spend to savings and from loans to insurance.

Effective lifecycle marketing is at your fingertips with always on, trigger-based campaigns that fully automate customer communications and incentive fulfillment.

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Loyalty Marketing Engine

SOLUTIONS

Optimize acquisition costs with a smart rules engine that attracts high-value customers and drives advocacy.

Acquire

From early activation to loyal customer recognition, deploy rewards when and where they matter most in your customer lifecycle journey. 

Engage

Catch early signs of inactivity well before account closure and engage your customers effectively. 

Retain

Extraordinary rewards for every customer segment

Secure ledger for rewards currencies (points / cash)

Ingestion of bank-wide customer activity data via API and batch file options

Highly flexible business logic for rewards accrual, recognition tiers and gamification

Simple endpoints for easy partner connectivity

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Key features

Your campaigns are configured in a proprietary domain-specific-language that eliminates typical business logic constraints. Specify the exact conditions under which an offer is activated, and what actions a customer must take to qualify for the incentive.

Minimize the cannibalization of organic customer activity by setting user-level eligibility criteria. Ascenda continuously scores every profile for a truly individualized campaign experience.

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Remarkable customer engagement made simple

The immutable Ascenda rewards ledger combines the scalability and security of a blockchain model - but without the hassle. Add to that our SOC 2, ISO and PCI certifications and you've got the highest level of data protection.

Impenetrable security

Whether it’s shared hosting for cost efficiency, in-market dedicated servers or private leased line connectivity – we support a breadth of implementation models to meet diverse bank needs.

Flexible cloud hosting

Rapid setup process with turnkey feature menu that lets you define the precise scope required.

Quick to customize

Broad range of connectivity options across single-sign-on, web services, batch file transfer and agent-based manual inputs.

Easy to embed

User-friendly admin portal access for business and customer service users to reconcile transactions and make special adjustments.