TECHNOLOGY
Loyalty & Campaign Engine
Bank-wide rewards
Whether you are issuing points or qualifying customers for benefit tiers, we believe you should be able to recognize the entire banking relationship. With advanced rewards constructs across all bank products, from card spend to savings and from loans to insurance.
Automated trigger campaigns
Effective lifecycle marketing is at your fingertips with always on, trigger-based campaigns that fully automate customer communications and incentive fulfillment.
Extraordinary rewards for every customer segment
Acquire
Optimize acquisition costs with smart incentives that discourage gaming and drive customer advocacy.
Engage
From early activation to top customer recognition, deploy rewards when and where they matter the most.
Retain
Catch early signs of inactivity well before account closure and action them effectively while you still can.
Key Features
- Secure ledger for rewards currencies (points / cash)
- Ingestion of bank-wide customer activity data via API and batch file options
- Highly flexible business logic for rewards accrual, recognition tiers and gamification
- Fully automated, trigger-based campaigns
- Simple endpoints for easy partner connectivity
Trigger-based campaign
Your campaigns are configured in a proprietary domain-specific-language that eliminates typical business logic constraints. Specify the exact conditions under which an offer is activated, and what actions a customer must take to qualify for the incentive.
Segment-of-one targeting
Minimize the cannibalization of organic customer activity by setting user-level eligibility criteria. Ascenda continuously scores every profile for a truly individualized campaign experience.
Impenetrable security
The immutable Ascenda rewards ledger combines the scalability and security of a blockchain model - but without the hassle. Add to that our SOC 2, ISO and PCI certifications and you've got the highest level of data protection.
Flexible cloud hosting
Whether it’s shared hosting for cost efficiency, in-market dedicated servers or private leased line connectivity – we support a breadth of implementation models to meet diverse bank needs.
Easy implementation & maintenance
Quick to customize
Rapid setup process with turnkey feature menu that lets you define the precise scope required.
Easy to embed
Broad range of connectivity options across single-sign-on, web services, batch file transfer and agent-based manual inputs.
Simple to manage
User-friendly admin portal access for business and customer service users to reconcile transactions and make special adjustments.
