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News

Former Asia Miles CEO to lead loyalty ecosystem growth and expand partner opportunities.

Ascenda Appoints Paul Smitton as President of International Partnerships

Melissa will lead Ascenda’s global marketing strategy, drive performance and merchant marketing innovation, and further strengthen the company’s position as the leading rewards infrastructure provider for banks, fintechs, and major merchants worldwide.

Ascenda Welcomes Melissa Basu Gordon as SVP, Global Head of Marketing and Customer Engagement

Wilken will lead the company’s loyalty ecosystem strategy to expand its customer engagement solutions and rewards propositions to drive growth for financial institutions and merchants worldwide.

Ascenda Appoints Industry Trailblazer Jan Wilken as Chief Product Officer

Partnership combines Galileo’s technology platform and Ascenda’s loyalty expertise to simplify and power card loyalty programs.

Ascenda and Galileo Financial Technologies Collaborate to Elevate Card Loyalty Programs

From initial concept brainstorming through to beautiful, highly-localised and relevant campaign creatives, Ascenda’s full service brand, design, content and localisation teams create engaging marketing communications tailored to your audience and objectives.

We apply deep industry experience, local market expertise and the latest design principles to execute high performing marketing campaigns for many of the world’s top brands. Our methodology uses a rigorous user-centric approach for campaign creation:

Powerful & Engaging Marketing Campaigns Made Simple

SOLUTIONS

Campaign Design

Profile target audience and develop personas based on quantitative and qualitative feedback.

Visualize the entire customer journey where our target audience engages with the brand to solve their problem or achieve their goals.

Analyze the touchpoints within the customer journey. The customers will engage with our campaign along with the resulting paths to purchase.

Brainstorm your voice and aesthetic enhancing your brand voice while resonating with the local market target audience.

From here, we develop integrated campaign creative designs intersecting storytelling with utility to achieve meaningful interactions between your campaign and the target audience.

Cathay United Bank offline advertisement of newly launched loyalty currency transfer platform.

Offline

Unique cross-selling widget for El Al to promote their hotel booking platform, after booking a flight.

Cross-sell

Customised search engine optimisation to maximise performance.

Acquisition

Examples from our campaign portfolio

Localised and automated welcome email for new subscribers, highlighting value proposition.

Welcome series

Editorial newsletter for Etihad Guest Members to engage their co-brand cardholders.

Editorials

Customized abandon cart notification with booking details allow convenient checkouts.

Remarketing

Activation

Detailed analyses allow strategic implementation of reactivation campaigns to extend customer lifecycle.